Across time and cultures the turtle is revered as a symbol of feminine power. Its shell protects like Mother Earth while its slow, steady pace exemplifies patience. Sarah Jane's grandpa used to say, "You only have so many heartbeats." That encouragement to slow down and enjoy life inspired Sarah Jane to create Sheldon. "Women really respond to the meaning behind the collection," says Sarah Jane. "Wearing the pieces is empowering. It's like giving themselves permission to relax."